UNIR

UNIR

Universidad Internacional de la Rioja

Right now I’m working as a Lead Communication Design & Creative Director at the Communication Consulting area at UNIR, close with the Marketing and Advertising departments, managing 8 people of creative designers team to develop the communication of the university at Spain, LatAm and Miami.

Here is some of the work we are doing here.

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Here is the Corporate Brandbook we did with the new design line for the brand

Password: M4nu4lUn1r2023

Look the brandbook

BRAND EVOLUTION

Here is a bit of the journey, what I found when I started until what we made for the brand.

CREATIVITIES OF UNIR IN 2019 - EVERY COUNTRY AND EVERY FALCULTY HAD DIFFERENT STYLES, THERE WAS NO BRAND CONSISTY

IN 2020 WE ADOPTED A GRAPHIC LINE FROM THE FACULTY OF HEALTH SCIENCES FOR GLOBAL COMMUNICATION, WHILE WE'VE BEEN WORKING ON THE NEW BRAND.

THIS IS AN EXAMPLE OF THE NEW COMMUNICATION LINE, WITH A STRONG PRESENCE OF THE BRAND CORPORATE COLOR TO GIVE COHERENCE TO ALL THE COMMUNICATION AND CORPORATE PIECES.

THIS IS AN EXAMPLE OF THE NEW COMMUNICATION LINE, WITH A STRONG PRESENCE OF THE BRAND CORPORATE COLOR TO GIVE COHERENCE TO ALL THE COMMUNICATION AND CORPORATE PIECES.

THESE ACCELERATORS HELP US TO PLACE THE USER IN THE TYPE OF COMMUNICATION THAT’S BEING OFFERED.

EXAMPLES OF PRINT VARIATIONS

CONVERSION CAMPAINGS

FORMACIÓN PROFESIONAL AREA

2305_rrss_UNIRFP_CampañaFP_Prospecting_AdmyFinanzas_1080x1080.png

2305_rrss_UNIRFP_CampañaFP_Prospecting_DAM_1080x1080.png

2305_rrss_UNIRFP_CampañaFP_Prospecting_DAW_1080x1080.png

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FINANCIAL AREA CAMPAIGN

Z GENERATION CAMPAIGN AND COMUNICACITION LINE

MBA MASTERS

NEW BRANDS

HERE IS A SELECTION OF REBRANDINGS OF SCHOOLS AND UNIVERSITIES, THE GROUP HAS BEEN BUYING OVER THESE LAST 3 YEARS

UNIVERSITY BASED IN MIAMI

BUSINESS SCHOOL BASED IN PERÚ

UNIVERSITY CENTER FOR HIGHER EDUCATION IN MADRID