Geniuses without knowing it

Amstel (Heineken Group) · LOLA MullenLowe · Commercials

The campaign "#Geniuseswithoutknowingit" use the brand idea “Inteligently simple”, the campaign shows how at times men can be geniuses without realising it, emphasising their capacity to simplify things intelligently.

This work consists of four commercials which look to reinforce, through day-to-day situations, this idea that men have a specific, and often peculiar way, of seeing and doing things, which helps them to simplify things.

 ̌