Vodafone is going in a new communication way, so we worked on their new reposition branding. Steve Wozniak was the man selected to represent that change moving the brand to the future as well he did 30 years ago with the computers all of us are using nowadays, because future is exciting. Ready?
The digital campaign was made by a few questions that some people asked to wozniak references to their jobs or concerns towards the future, from a gamer to a doctor or a little girl who still goes to the school.