Corona Perspectives

Corona Perspectives

Corona Extra Europe · JWT Spain · Integrated

What if tennis could be seen from any point of view? Even from the inside of the match? We got it for Corona Extra, ATP sponsor.

Corona Perspectives is a 360º multi-perspective online platform that makes it possible to interact with each set, game and point; see where the ball lands, choose the color of the trajectory for each player, or decide the speed of the mesh’s rotation.

It’s an experimental project that’s not only a very useful interactive tool for fans, players and trainers, but, above all, a tribute to tennis.

Technical development was in charge of Espada y Santa Cruz.
That campaign was Pick of the Day on AdAge

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PLATAFORM

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Captura de pantalla 2017-10-24 a las 12.32.36.png

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OUTDOOR

EXTRActING THE PATH OF THE BALL IN THE BEST TENNIS PARTIES OF THE WORLD, WE CREATE A PRINTS RESULTING FROM THE DATA OF THE TRACK.

Two opposing billboards simulate the two fields of a tennis match.

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